Target Audience
The target audience of a newspaper is the most important
aspect of putting it together. Without a target audience you cannot build up the
language, style, content, etc. as you have no one to suit it to. A target
audience is the main group/type of person that you will be aiming your product
at. To do this I need to come up with an idea of the type of person I will be
aiming for and how I can use this to tailor my newspaper to represent my target
audience.
My target audience firstly will be aimed more at adults,
roughly anyone over the age of 18. This isn’t to say that anyone younger
couldn’t read it as these people will make up a secondary audience, but the
content will not be orientated towards them.
Apart from the age range, I expect my audience to be
educated and have an interest in the news. The class I would be aiming at would
be working class and middle class, although I am not looking at being a middle
class paper, similar to The Guardian. To do this I have considered the pricing
of my paper. High end papers often pass the £1 boundary, but the local papers
that I have looked at are not as cheap as tabloids (around 20 – 35p) and are
around the 40p – 80p price range.
From looking at my local paper and others, the main topics
are usually local politics, for example plans for the area, buildings or they
are of public interest, which include stories such as accidents, fights, deaths
etc. It is rare that a story is positive, much like any newspaper (negativity
is one of the main criteria that fit how “newsworthy” something is according to
studies carried out by Galtung & Ruge). Many connect more with negative
stories because they can empathise, especially if they knew that this story was
local and happened close by or possibly to someone they knew personally.
Links to information that I have read:
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